Harper’s Bazaar Spain December 2012
Shot by: Xevi Muntané
Fashion Editor: Bárbara Martelo
Models: Anna De Rijk, Hanna Wähmer, Romee Strijd, Sara Blomqvist, Pau Bertolini & Larissa Hofmann
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REBLOG IF YOU’RE A NSFW BLOG
We all have seen the Tumblr communicate about forbidding nsfw blogs or those which have “adult” posts.
They think it won’t cause them any harm, but we are a really big part of the community. Let’s act and tell the staff that tumblr will slowly die after taking this decision. Follow these steps:
- First of all, REBLOG THIS POST, so any NSFW blog can post and see it.
- Give tumblr the worst mark at the App Store or Play Store
- Write a negative comment about how they’re banning accounts and censoring the freedom of expression.
- Purpose as a comment below a new site to move as a NSFW community.
- (Edit) Sign this petition:
If you do this before the 17 of December, we can change this decision. Let’s make the staff hear us. Make tumblr great again, a free place for free minds and free content!!
(Edit – In the coming days, if Tumblr doesn’t change it’s mind, I’ll make a new post to discuss the new platform we should ALL move as the former NSFW Tumblr community.)
Personally, I enjoyed every single moment here at tumblr, and I appreciate everyone of my followers and blogs that I follow. If they delete my account… It was a pleasure to know you all. But we can still change this!!!
Regards!
A better, more positive Tumblr
Since its founding in 2007, Tumblr has always been a place for wide open, creative self-expression at the heart of community and culture. To borrow from our founder David Karp, we’re proud to have inspired a generation of artists, writers, creators, curators, and crusaders to redefine our culture and to help empower individuality.
Over the past several months, and inspired by our storied past, we’ve given serious thought to who we want to be to our community moving forward and have been hard at work laying the foundation for a better Tumblr. We’ve realized that in order to continue to fulfill our promise and place in culture, especially as it evolves, we must change. Some of that change began with fostering more constructive dialogue among our community members. Today, we’re taking another step by no longer allowing adult content, including explicit sexual content and nudity (with some exceptions).
Let’s first be unequivocal about something that should not be confused with today’s policy change: posting anything that is harmful to minors, including child pornography, is abhorrent and has no place in our community. We’ve always had and always will have a zero tolerance policy for this type of content. To this end, we continuously invest in the enforcement of this policy, including industry-standard machine monitoring, a growing team of human moderators, and user tools that make it easy to report abuse. We also closely partner with the National Center for Missing and Exploited Children and the Internet Watch Foundation, two invaluable organizations at the forefront of protecting our children from abuse, and through these partnerships we report violations of this policy to law enforcement authorities. We can never prevent all bad actors from attempting to abuse our platform, but we make it our highest priority to keep the community as safe as possible.
So what is changing?
Posts that contain adult content will no longer be allowed on Tumblr, and we’ve updated our Community Guidelines to reflect this policy change. We recognize Tumblr is also a place to speak freely about topics like art, sex positivity, your relationships, your sexuality, and your personal journey. We want to make sure that we continue to foster this type of diversity of expression in the community, so our new policy strives to strike a balance.
Why are we doing this?
It is our continued, humble aspiration that Tumblr be a safe place for creative expression, self-discovery, and a deep sense of community. As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures, and mindsets. We spent considerable time weighing the pros and cons of expression in the community that includes adult content. In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.
Bottom line: There are no shortage of sites on the internet that feature adult content. We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.
So what’s next?
Starting December 17, 2018, we will begin enforcing this new policy. Community members with content that is no longer permitted on Tumblr will get a heads up from us in advance and steps they can take to appeal or preserve their content outside the community if they so choose. All changes won’t happen overnight as something of this complexity takes time.
Another thing, filtering this type of content versus say, a political protest with nudity or the statue of David, is not simple at scale. We’re relying on automated tools to identify adult content and humans to help train and keep our systems in check. We know there will be mistakes, but we’ve done our best to create and enforce a policy that acknowledges the breadth of expression we see in the community.
Most importantly, we’re going to be as transparent as possible with you about the decisions we’re making and resources available to you, including more detailed information, product enhancements, and more content moderators to interface directly with the community and content.
Like you, we love Tumblr and what it’s come to mean for millions of people around the world. Our actions are out of love and hope for our community. We won’t always get this right, especially in the beginning, but we are determined to make your experience a positive one.
Jeff D’Onofrio
CEO
Your message is disingenuous. And you’re cutting your own throat. What percentage of tumblrs are of the NSFW variety? I suspect it’s a high number. You will instantly lose all of those. And you think, what? That thousands of fresh SFW blogs will instantly take their place?
I think the real problem here is that big media corporations seem to believe that social media userbases are fungible, and persist in acting on this belief no matter how many times it’s demonstrated to be wrong.
There’s a specific pattern of events that plays out over and over (and over) again, and it looks something like this:
1. Social media platform becomes popular
2. Social media platform is purchased by big media corporation in order to gain access to it large user base
3. Big media corporation realises that social media platform’s demographics are not the demographics they want to sell things to.
4. Big media corporation institutes measures to drive away “undesirable” users, apparently in the honest belief that the outgoing users will automatically be replaced by an equal number of new, more demographically desirable users
5. This does not, in fact, occur
6. Social media platform crashes and burns
You’d think that, by the sheer law of averages, at least one person who’s capable of learning from experience would become involved in this whole process at some point.
You should be buying from your favorite SWs now.
That’s how you can help. That’s how you can support us other than asking where we are moving to. Most of us don’t know

